Situation

A consulting firm's site repeated adjectives on every page while the service names differed across navigation, body copy, and footer. If an answer engine quoted the site, it could not tell what the firm actually offers.

Approach

• Fix the firm name, service area, and contact details
• One URL per service stating outcome, audience, deliverables, and exclusions
• FAQs written as short answers readable without prior context
• JSON-LD, sitemap, and llms.txt reusing the exact sentences on the pages

Deliverables

• Entity sheet and URL list
• Rewritten service pages and Q&As
• Organization, Service, and FAQPage structured data
• A 30-day post-launch indexing checklist