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Notes on SEO, data collection, and automation

  • Sep 12, 2026
  • 6 min read

SEO and GEO: which layer of your site to fix first

If you want search and AI answers to describe your company, services, and contact details correctly, fix the name, the service pages, and the FAQs before adding more slogans. This note says which layer to change first, and how far we can take it.

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  • Sep 28, 2026
  • 6 min read

Five things to write down before collecting data

Before public pages become a table, write down whether the source is allowed, what the fields look like, where failures are logged, where the data lives, and how someone else re-runs it. Then you can tell whether a collection job can be handed over — and whether we can take it.

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  • Oct 16, 2026
  • 7 min read

Repetitive work: build RPA, or another back office?

Daily exports, data entry, reconciliation, and fixed notices are often faster as a script or RPA than as a new back office — when the steps stay the same. When the rules change every week, automation costs more. This note is the test, and what we would hand over.

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